Our Team



After living in six countries and finally settling down in Helsinki, I find inspiration from my rescue dogs Zani and Zico to build a sustainable company that improves dogs' lives while also spreading joy to the world. I firmly believe in integrating business success with values such as sustainability, diversity, empowerment, and compassionate leadership.

design dog bed, koiranpeti, hundebäd, hundeseng



An international marketer from Canada passionate about building brands that enhance our human experience. My approach is to elevate the everyday by using the power of creativity & collaboration to drive positive consumer experiences and healthy business results.



An Estonian native now residing in Helsinki, I have navigated my career from the fashion industry to interior architecture. I am a firm believer in the transformative power of design and the importance of infusing creativity into the everyday.



As a creative leader, I blend design, strategy, technology, and business with effortless ambition and optimism. As a co-founder of Made by Choice, I've built of an internationally recognized design brand, crafting a holistic brand experience that attracts a loyal community of fans and professionals.



From Helsinki, I have over two decades of experience in textiles and the fashion industry, I am a pioneer of groundbreaking textile recycling innovations. As the visionary behind Costo and Pure Waste, my mission is to redefine the fashion landscape by integrating sustainability and innovation.